Moat Index
Companies· Consumer & Media

AirbnbABNB

Moat score

A two-sided global network with unique inventory, held back by the cities it operates in.

MOATE3.2Deep
3.2 Deep
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DimensionMOATECommunity
Switching costsweight 15Hosts value their review history and Superhost status; guests switch freely.4
Network effectsweight 15Unique inventory attracts guests, guests attract hosts, across every market at once.8
Scale & cost advantageweight 12Global supply density no new entrant can assemble quickly.8
Brand & pricing powerweight 12The verb for home stays; take rates have held.8
Cornered resourceweight 12Inventory that is not on hotel platforms, and years of review data.6
Distribution controlweight 12Famously high direct traffic — most guests arrive without paid acquisition.7
Disruption resilienceweight 12Booking and Vrbo compete, but short-term-rental regulation is the larger threat.6
Independenceweight 10City-by-city regulation can remove supply overnight.4

Assessed . How the score works →

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How strong is Airbnb's moat?

Question 1 of 8

Switching costs

Switching costs · weight 15

How painful — in money, time, risk, retraining — is it for a customer to leave?

5