Moat Index
Companies· Platforms

MetaMETA

Moat score

The strongest social graph ever assembled, delivered through operating systems it does not own.

MOATE3.3Deep
3.3 Deep
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DimensionMOATECommunity
Switching costsweight 15Leaving means leaving friends, groups, and a decade of photos — but people multi-home across apps.6
Network effectsweight 15The textbook case: Facebook, Instagram, and WhatsApp each get more valuable with every user.10
Scale & cost advantageweight 12Ad infrastructure and AI compute at hyperscale; Llama shows the R&D budget.8
Brand & pricing powerweight 12The brand is ambivalent at best; pricing power comes from auction demand, not affection.6
Cornered resourceweight 12The social graph and behavioral data of three billion people.7
Distribution controlweight 12Does not own the phone. ATT showed how much a platform owner can take away in one update.4
Disruption resilienceweight 12TikTok proved attention can migrate; Reels proved Meta can respond. Not immune, but resilient.6
Independenceweight 10Dependent on Apple and Google for distribution and on regulators in every major market.4

Assessed . How the score works →

Analysis

2 articles
Meta · 17 min

Meta's Muse

Meta is charging Americans for AI for the first time, and running the 2012 playbook to do it. The model is finally frontier-grade. The trust isn't.

Score it yourself

How strong is Meta's moat?

Question 1 of 8

Switching costs

Switching costs · weight 15

How painful — in money, time, risk, retraining — is it for a customer to leave?

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