Moat Index
Companies· Software

SalesforceCRM

Moat score

The system of record for the sales organization; deeply embedded, and now betting on agents to defend seat pricing.

MOATE3.4Deep
3.4 Deep
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DimensionMOATECommunity
Switching costsweight 15Years of customization, integrations, and AppExchange dependencies make leaving a multi-year program.9
Network effectsweight 15AppExchange and Slack create a real, if modest, ecosystem effect.6
Scale & cost advantageweight 12The largest enterprise application vendor by revenue.7
Brand & pricing powerweight 12Annual price increases stick; discounting is the exception.7
Cornered resourceweight 12Customer data gravity and the installed base; not unique technology.6
Distribution controlweight 12A vast enterprise salesforce and the Slack surface inside every workday.7
Disruption resilienceweight 12AI agents that do the work instead of logging it threaten seat-based pricing directly; Agentforce is the counter.5
Independenceweight 10Few regulatory risks; runs on public clouds without being captive to one.7

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How strong is Salesforce's moat?

Question 1 of 8

Switching costs

Switching costs · weight 15

How painful — in money, time, risk, retraining — is it for a customer to leave?

5