Moat Index
Companies· Consumer & Media

NetflixNFLX

Moat score

Won the streaming wars on scale and data; now defending against YouTube rather than Hollywood.

MOATE3.2Deep
3.2 Deep
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DimensionMOATECommunity
Switching costsweight 15Cancelling is one tap; the habit and the ad tier keep most people from bothering.4
Network effectsweight 15Viewing data improves recommendations and content bets; not a true network.5
Scale & cost advantageweight 12A content budget amortized across 300 million subscribers no rival can match.9
Brand & pricing powerweight 12Repeated price increases with minimal churn is pricing power in its purest form.8
Cornered resourceweight 12The library, the recommendation data, and a global production machine.7
Distribution controlweight 12On every device, but through platforms that charge for placement.6
Disruption resilienceweight 12Outlasted the studios; YouTube and short-form attention are the remaining threat.7
Independenceweight 10Depends on device platforms and content licensing, but no single point of leverage.6

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How strong is Netflix's moat?

Question 1 of 8

Switching costs

Switching costs · weight 15

How painful — in money, time, risk, retraining — is it for a customer to leave?

5